First, NICMAXX is a family owner firm-we are not owned by a large corporation. NICMAXX only does one thing and we do it well-create products for the full flavored smoker to use daily as their replacement for their beloved full flavored tobacco cigarette brand. When we ask smokers if they had tried an e-Vapor product or electronic cigarette before most say "Yes, but it didn't work for me". When they then try NICMAXX, 9 out of 10 smokers say wow and that NICMAXX works for them and become a loyal and very satisfied client.