California Department of Health Campaign Verifies e-Vapor’s Safety, Efficacy

On March 24 the California Department of Health released an ad campaign that supports the industry’s claims since 2007 that e-Vapor products are a vastly less-harmful option for smokers than tobacco cigarettes-and for that we thank the state.

Typically when a governmental body warns the public of a dangerous or hazardous product they cite incidents of actual harm done by these products to consumers as the cause for a product recall or warning. For example, when the FDA warned the public about the dietary product Hydroxycut it cited incidents of actual harm done by the product as their reason for a product recall. For example, the FDA stated in their release, “The U.S. Food and Drug Administration is warning consumers to immediately stop using Hydroxycut products. The FDA has received 23 reports of serious health problems ranging from jaundice and elevated liver enzymes, an indicator of potential liver injury, to liver damage requiring liver transplant.”http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm149575.htm )

Even the California Department of Health when issuing a warning about a product they find dangerous or hazardous cite actual harm done by the product as the reason for the state to issue a warning. For example, on December 25, 2014 the California Department of Health issued a warning about Happy Brand Caramel Apples and cites actual incidents of harm and injury caused by this product as cause to issue a product warning, “California Department of Public Health (CDPH) Director Dr. Ron Chapman warned consumers today not to eat all varieties of Happy Apple Brand Caramel Apples because they may be contaminated with Listeria monocytogenes. CDPH is coordinating with the U.S. Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC) and other state and local agencies in the investigation of 29 cases of Listeriosis in 10 states which appear to be linked to the consumption of multiple brands of caramel apples. All 29 cases have been hospitalized and five deaths have been reported. A single case-patient in California has died.” ( http://www.foodpoisonjournal.com/foodborne-illness-outbreaks/california-department-of-health-warns-public-about-happy-apples/#.VRLb5Y7F98E )

In their current ad campaign railing against e-Vapor products the state department cited not a single incidence of any harm done to any citizen by any e-Vapor product as their reason to issue such a dire warning. Not a single death. Not a single injury. Not citing a single person harmed at any level by any e-Vapor product. Surely the state could find at least one Californian harmed by an e-Vapor product as their reason to spend taxpayers dollars to produce and issue such a dire product warning.

Since 2007 we have stated that e-Vapor products are a vastly less harmful option for smokers to transition to as there have been billions and billions of uses of our products by over 6 million Americans and there has not been a single incidence of any harm at any level ever cited when e-Vapor products are used as intended-and we thank California for verifying our claims.

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