The e-Vapor Market is Growing by Evolving

In a recent article ( ) its author Richard Craver sated “There is increasing evidence that adult consumers may be tapering off their initial enthusiasm for electronic cigarettes, which could limit their potential for benefiting public health.” Mr. Craver has made two misstatements in his opening sentence alone:

1) The totality of the e-Vapor market has expanded rapidly in the last two years alone due mostly to the consumers affinity for e-Vapor products which are safe to use and an amazing product in comparison to tobacco cigarettes. The author singularly refers to data provided by Wells Fargo’s Bonnie Herzog to base his claims for our market “plateauing”. Ms. Herzog’s market size and growth have always been skewed and inaccurate as she relies on Nielsen Scan data to determine e-Vapor category sales. While this number may be useful to determine e-Vapor sales in locations that utilize Nielsen IE; C-Stores, Big Box retail etc., it does not at all reflect e-Vapor sales where they are now, in 2015, most dominant-the privately owned, local Tobacco/Vapor/Vape shop of which there are now estimated to be over 8,000. The market for the most part has shunned a great majority of first-to-market “e-Cig” brands. These brands raced to capture market share in our early years and did not offer products that any particular smoker would transition to comfortably leading to the consumer seeking out flavors and nicotine levels satisfying to them INDIVIDUALLY. It’s this tailoring of a consumers precise demand in terms of the type of vapor they desire, its desired volume, its taste, its nicotine percentage leading to complete nicotine satisfaction-something the first-to-marketers neglected. There are many factors that determine what type e-Liquid is satisfying for any single Vaper and by placing genericized Vapor products on the market the first-to-market brands hurt their brands which led consumers leaving the Nielsen Scan stores and flocking to Mom and Pop Vape shops to discover the Wonderful World of Vaping and the exact product designed for them-free markets are a wonderful thing!

2) The only limiting factor for e-Vapor on “public health” are governmental bodies such as the FDA, CDC, Cal Department of Health and other activist governmental bodies continuing their interference with this markets historic growth. Sadly these bodies tasked with overseeing public health are the only obstacles Vapers face in this now 8 year disinformation campaign which started with the FDA’s infamous, wholly scientifically refuted, July 22, 2009 press release ( ) which stated “The U.S. Food and Drug Administration today announced that a laboratory analysis of electronic cigarette samples has found that they contain carcinogens and toxic chemicals such as diethylene glycol, an ingredient used in antifreeze.” This baseless and shameful attack on this then nascent e-Vapor industry was completely refuted scientifically but was damning to many smokers who were led to believe the lies told by the FDA which dissuaded many smokers from purchasing our products.  Six years later we are still refuting these lies. The CDC’s most recent attacks on our industry through their now shamed “Kristi Ads” is evidence that within these once proud health institutions lay activists who just cannot stand our market, regardless of  how many millions of Americans are not smoking the one product we know kills them-tobacco cigarettes.

We are here to refute the lies told by these legislators/regulators and are motivated by the millions of our clients who are leading better, more healthy lives due to our efforts. Long live e-Vapor and lets hope governmental bodies will soon begin to embrace the e-Vapor industry and the good we are all doing as the years pass and more and more Vapers are created their deceits about us will be a shameful legacy to internal governmental activists that place their agenda ahead of our science.

The Beginning.

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