Recently FDA Director of Tobacco Products, Mitch Zeller, stated precisely what we, the e-Vapor industry, have claimed since our inception: that we are simply a vastly less harmful product for those smokers looking for a safe product to use in place of tobacco cigarettes-that it.
Not that we are a stop smoking device. Not that we are a gateway product for teens. Not that we are anything but the greatest single product ever created for Americans to choose as the first viable option to the smoking of tobacco cigarettes-the one product we know kills over 450,000 annually.
Said Mr. Zeller. “IF WE COULD GET ALL OF THOSE PEOPLE [WHO SMOKE] TO COMPLETELY SWITCH ALL OF THEIR CIGARETTES TO NON-COMBUSTIBLE CIGARETTES, IT WOULD BE GOOD FOR PUBLIC HEALTH.”
It truly is this simple of a debate and product. e-Vapor products are just five household ingredients that are all approved by the FDA and EPA for human inhalation use delivering to smokers their desired levels of nicotine.
Now lets hope that the FDA as a regulatory body shares Mr. Zellers enthusiasm for e-Vapor’s societal value and enacts regulations that are responsible and not onerous and/or constricting to a market in it’s eighth year serving now 6 million Americans.
If so, we will all breath easier